1. Cotion includes seven descriptive groups: about the brand, introducing the product, usage awareness, authentication, user manual, application areas, and maintenance conditions. 2. About the brand: In this group, Cotion has a six-dimensional view, ranging from introducing the brand to its social responsibilities. 3. Introducing the product: Providing a detailed description of the product and creating an open and transparent environment for describing it. 4. Usage awareness: In market (or demand) development, it is useful to raise public awareness towards the benefits of the product for the consumer. 5. Authentication: This group explains product authentication principles and product technology in order for the consumers to be able to distinguish it from other similar products in the market. 6. User manual: For usage and consumption development, having a visual guide like Cotion along with a matrix classification can be quite useful. 7. Application areas: Unfortunately, there are times when a service and its features are described but consumers do not exactly know where to use it, due to their lack of information. 8. Therefore, they become hesitant and reluctant to purchase the product. Cotion is a 60-second visual tool that can bridge this awareness gap and attract customers. 9. Maintenance conditions: Whether it is a product or a service, raising customers’ awareness levels towards maintenance conditions can play an important role in improving productivity and reducing warranty overhead costs.